Schuh Stand Out: A Campaign to Appeal to Demographically Fluid Groups
Schuh Stand Out: A Campaign to Appeal to Demographically Fluid Groups
The point of entry for this campaign was the theme of tribalism. It occurred to us that clearly definable youth cultures have become a thing of the past. The result was a series of identities that grew to become aesthetically striking worlds.
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Inspired by Jimmy Nelson’s photographs indigenous peoples, we became interested in the idea of contemporary tribes. Contemporary people, it seems, are part of much more complex, fluid groups. Groups that merge and overlap, rather than forming in opposition to each other. In order to reflect the target audience, we created our own tribes, then refined them into slightly abstracted versions.
Komblok: Bringing Materials to Life to Connect in a Meaningful Way
Komblok: Bringing Materials to Life to Connect in a Meaningful Way
NH: A Tale of Craftsmanship, Heritage and Whiskey
NH: A Tale of Craftsmanship, Heritage and Whiskey
Kutsu Co: Square About Footwear
Kutsu Co: Square About Footwear
Play Innovation: Changing the Game
Play Innovation: Changing the Game
Wonderlab: A Space That Sparks Wonder in the Salon World
Wonderlab: A Space That Sparks Wonder in the Salon World
Schuh Stand Out: A Campaign to Appeal to Demographically Fluid Groups
Schuh Stand Out: A Campaign to Appeal to Demographically Fluid Groups
Schuh Christmas: Retaining Authenticity With a Twist in a Seasonal Campaign
Schuh Christmas: Retaining Authenticity With a Twist in a Seasonal Campaign
Leeds United F.C: Transforming a Standard Store Into a Retail Destination
Leeds United F.C: Transforming a Standard Store Into a Retail Destination