Schuh Christmas: Retaining Authenticity With a Twist in a Seasonal Campaign

Schuh Christmas: Retaining Authenticity With a Twist in a Seasonal Campaign

Schuh Christmas 1

A warm Christmas scene that runs like clockwork. Product is displayed on tiered counter rotating trees, and a giant conveyer belt simultaneously drives the falling snowflakes in the background.

  • During the 19th century, Christmas as we recognise it began to take shape. In Germany people started bringing in trees from outside and decorating them. Around the same time, artisans and engineers were working hand-in-hand to create watches, music boxes and cuckoo clocks. It is from this moment that we took our inspiration. The result is a whirling, spinning, turning, fairy tale that tells the story of each shoe from every angle.

Schuh Christmas 2
Schuh Christmas 3
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Schuh Christmas 6

Stollers: Embracing Victorian Heritage and Inspiring a Thriving Future

Stollers: Embracing Victorian Heritage and Inspiring a Thriving Future

SOCKGOAL: A Brand New Way to Play

SOCKGOAL: A Brand New Way to Play

Komblok: Bringing Materials to Life to Connect in a Meaningful Way

Komblok: Bringing Materials to Life to Connect in a Meaningful Way

NH: A Tale of Craftsmanship, Heritage and Whiskey

NH: A Tale of Craftsmanship, Heritage and Whiskey

Kutsu Co: Square About Footwear

Kutsu Co: Square About Footwear

Play Innovation: Changing the Game

Play Innovation: Changing the Game

Wonderlab: A Space That Sparks Wonder in the Salon World

Wonderlab: A Space That Sparks Wonder in the Salon World

Schuh Stand Out: A Campaign to Appeal to Demographically Fluid Groups

Schuh Stand Out: A Campaign to Appeal to Demographically Fluid Groups

Schuh Christmas: Retaining Authenticity With a Twist in a Seasonal Campaign

Schuh Christmas: Retaining Authenticity With a Twist in a Seasonal Campaign

Leeds United F.C: Transforming a Standard Store Into a Retail Destination

Leeds United F.C: Transforming a Standard Store Into a Retail Destination