a friendly creative agency that believes in telling it like it is. We deliver creative marketing solutions for the fashion and retail sector. From logo to POS, ad campaign to exhibition stand, web design to shop design, we do it all and no two jobs are ever the same.
During the 19th century, Christmas as we recognise it began to take shape. In Germany people started bringing in trees from outside and decorating them. Around the same time, artisans and engineers were working hand-in-hand to create watches, music boxes and also cuckoo clocks.
It is from this moment that we take our inspiration; the outcome is a warm Christmas scene that runs like clockwork. Product is displayed on tiered counter-rotating trees, a giant conveyer belt simultaneously drives the falling snowflakes in the background.
The result is a mesmerising, whirling, spinning, turning, Hans Christian Andersen inspired fairy tale that tells the story of each shoe from
Autumn Winter 2016 for Schuh
Filmed by Tim Main, Tom Rome & photographed by Jonny Storey in The Bronx & the surrounding areas in New York.
The Majestic SS16 campaign for the New York Yankees tries to capture the feeling of going to the ball game.
We wanted to portray how iconic The Yankees are to the city of New York and its people. We’ve heard in countless films and tv shows characters boasting in New York drawl about ‘having tickets for the ballgame’. Our idea is to fill in the gaps for our audience, give them a virtual pass into the ground, show them how Majestic Athletic make up the very fabric of the streets in this grand and inimitable metropolis.
Styling by Julian Jesus & Grooming by Danielle Minnella
Schuh Kids Campaign 2016.
Whilst using Canary Wharf as a shoot location for our client Schuh we were approached to create & deliver a campaign for Canary Wharf group.
Working closely with photographer Jonny Storey, ROAR aimed to create a campaign that would not only provide CW with striking imagery but a visual concept that would turn them from a destination into a brand. To replicate the impressive views that can be seen around the wharf itself, the studio set was made up of buildings with an exaggerated perspective to both shapes & graphics. To apply a little sunset we used a hue of soft pink to the overall look, which also brought the campaign on trend for the current A/W season. On styling we worked with the talented Leith Clark and Tony Lewis. To follow on from the campaign ROAR also designed the identity for ‘Canary Rocks’, a three day event to celebrate the expansion of Jubilee Place mall. Amongst posters and leaflets, the design also included trikes and a bespoke catwalk stage.
The concept behind ‘The Wonderlab’, named by ROAR, was a return to the wonderment of the ‘mad inventors’ of the Victorian era. This was a time where creativity and science, with no modern boundaries, created the weird and wonderful. To communicate the concept throughout, the salon design was based on the interiors seen in Victorian hospitals, science laboratories, doctors surgeries and apothecary stores, as well as incorporating design features that were typical of this era. To transform the small space, a large mirror, surrounded by an arch of white tiles was fitted, becoming the main feature wall. Alongside white tiling, copper laminate with a bespoke aged effect print, became a core design feature being used on the underside of the styling stations and the circular reception desk. The green brand colour of The Wonderlab was derived from the striking turquoise seen on oxidised copper. To finish off, the salon exterior features a bent glass copper sprayed sign of the logo with a bespoke green and copper barbers pole. Pillars were added either side of the shop front and a beading design was added to the windows, typical of the design seen on shop fronts of the Victorian era.
Following the salon design ROAR also designed The Wonderlab’s stationary and website.
Photographed at The XC, schuh kids’ 2014 campaign encapsulates the fun and rebellious energy of the skatepark.
To compliment this, oversized props and skateboard-sticker graphics were designed for each of our four categories; Sweet Moves, Playin’ Tricks, Rock ‘n’ Roll and School Rules. Our Giant props were designed by Roar & made out of recycleable foam. Along with our foam props our skateboards, scooters & bikes although visually pleasing were also a great focus point for the kids to interact with throughout the shoot. This enabled much more natural looking shots of kids being kids in their natural environment.
Styling by P.C Williams & grooming by Claire Ray.
Photographed by Jonny Storey in New Orleans and the surrounding areas, the Majestic SS15 shoot draws inspiration from the Louisiana Creole lifestyle. The Narrative for the shoot was recreated at a number of locations. Shooting commenced at a Cajun Bayou Swamp in the Thibodaux area. We moved on to the iconic & brightly coloured homes of the Bywater neighbourhood, also Capturing some of the local well loved blues shacks & record shops to set the scene.
We chose relaxed authentic Americana styling to echo the lifestyle of the southern people in Louisiana. Styling by Tony Lewis & grooming by Jimmy Miller.
The concept for the shoot was to create a futuristic effect, think Matrix, Inception meets David La Chapelle, where models create striking poses with the impression that they are walking on walls and ceilings.
In order to deliver this vision, inspired by brutalist architecture we designed & built 3 bespoke sets and used fork lifts to rotate these, allowing the models to create interesting shapes. This also gave the appearance that gravity was not following the rules, with hair or skirts not falling in the natural way, adding an extra sense of disorientation.
Our stylist PC William’s kept the colour palette & styling for Spring/Summer fresh and vibrant.