Interior Branding from an era of Wonderment
The concept behind ‘The Wonderlab’, named by ROAR, was a return to the era of wonderment of the ‘mad inventors’ of the Victorian era. This was a time where creativity and science, with no modern boundaries, created the weird and wonderful. To communicate the concept throughout, the salon design was based on the interiors seen in Victorian hospitals, science laboratories, doctors surgeries and apothecary stores, as well as incorporating design features that were typical of this era. To transform the small space, a large mirror, surrounded by an arch of white tiles was fitted, becoming the main feature wall.