Telling the Story of Each Shoe from Every Angle

For schuh’s Christmas campaign, ROAR was given the task of creating a window display that was recognisable as Christmas, but with a schuh twist. During the 19th century, Christmas as we recognise it began to take shape. In Germany people started bringing in trees from outside and decorating them. Around the same time, artisans and engineers were working hand-in-hand to create watches, music boxes and also cuckoo clocks. It is from this moment that we take our inspiration; the outcome is a warm Christmas scene that runs like clockwork.