• 118 + retail stores nationwide
  • 1500 + POS executions nationwide
  • 80 + brand names in-store

From the Everday to Otherwordly

For their 20th seasonal campaign, ROAR set to re-present the ever-evolving essence of schuh’s character to target a young, free spirited consumer by staying urban, fun, colourful and footwear focused. Looking at the unseen working spaces of a city, ROAR took inspiration form and texture, turned it on its head and ‘put it on acid’. This created surreal worlds with a feeling of unusual familiarity, sitting with schuh’s unique brand voice. The campaign launched with a window display in schuh’s Oxford Circus store where foaming washing machines gobble up shoes and impossibly high stacks of laundry greet passers-by.

“Since working with ROAR, Schuh has tripled in size, opening stores outside of the UK and developing from a high street store into a high street brand that is more synonymous with fashion.”

Sara Metcalfe, Store Design & VM Manager @ Schuh