• 25 % above plan each week after opening
  • 15  years since last equivalent sales success
  • 4  weeks until complete sell out of all kit

Standing the Test of Time

Charlton Athletic F.C. is a place where one hundred thousand spectators once stood. The current 25-year-old Stadium is built from purely functional elements. Concrete aged in colour since it was poured, corrugated metalwork and stairways, painted a garish red, pop out from behind the small triangular shop that rests in front of its view. ROAR set to build something that felt as sturdy as the parent stadium. So we turned, of course, to concrete. Absent of any particular hue but grey, so that any real colour appears vibrant in comparison. A unit, to which this is applied, triples in its perceived weight and therefore strength, immediately.

"The design and installation of the Charlton Superstore shop-fit was seamless. The store design concept has translated perfectly in-store, with a clean, modern feel which has created space and light. This has helped in a huge uplift in sales."

Mark Underwood, Managing Director @ Elite Group