• 50 m footfall per annum
  • 300 + shops, bars & restaurants
  • 940000  square feet

A Harsh Skyline Beautifully Interpreted

Approached by Canary Wharf group, ROAR launched a luxury retail outlet in way that turned a destination into a brand by utilising the beauty in a location. Inspired by the wonder and awe of the outlets grandiose location and the impressive views that can be seen around Canary Wharf itself, a set design with exaggerated perspectives was created as backdrop for their seasonal fashion campaign. To follow on from the campaign ROAR also created the identity for ‘Canary Rocks’, a three day event to celebrate the expansion of Jubilee Place mall.