Schuh Off The Wall Campaign

The concept for the shoot was to create a futuristic effect, think Matrix, Inception meets David La Chapelle, where models create striking poses with the impression that they are walking on walls and ceilings.

In order to deliver this vision, inspired by brutalist architecture we designed &  built 3 bespoke sets and used fork lifts to rotate these, allowing the models to create interesting shapes.  This also gave the appearance that gravity was not following the rules, with hair or skirts not falling in the natural way, adding an extra sense of disorientation.

Our stylist PC William’s kept the colour palette & styling for Spring/Summer fresh and vibrant.