Photographed at The XC, schuh kids’ 2014 campaign encapsulates the fun and rebellious energy of the skatepark.
To compliment this, oversized props and skateboard-sticker graphics were designed for each of our four categories; Sweet Moves, Playin’ Tricks, Rock ‘n’ Roll and School Rules. Our Giant props were designed by Roar & made out of recycleable foam. Along with our foam props our skateboards, scooters & bikes although visually pleasing were also a great focus point for the kids to interact with throughout the shoot. This enabled much more natural looking shots of kids being kids in their natural environment.
Styling by P.C Williams & grooming by Claire Ray.