Whilst using Canary Wharf as a shoot location for our client Schuh we were approached to create & deliver a campaign for Canary Wharf group.
Working closely with photographer Jonny Storey, ROAR aimed to create a campaign that would not only provide CW with striking imagery but a visual concept that would turn them from a destination into a brand. To replicate the impressive views that can be seen around the wharf itself, the studio set was made up of buildings with an exaggerated perspective to both shapes & graphics. To apply a little sunset we used a hue of soft pink to the overall look, which also brought the campaign on trend for the current A/W season. On styling we worked with the talented Leith Clark and Tony Lewis. To follow on from the campaign ROAR also designed the identity for ‘Canary Rocks’, a three day event to celebrate the expansion of Jubilee Place mall. Amongst posters and leaflets, the design also included trikes and a bespoke catwalk stage.